WilcoxonK

For Immediate Release

Contact: Paul Miers- Proximity - 123.456.7891

Better marketing strategies on Facebook will increase revenues

Proximity to present the effective ways to attract Gen - Y users through Facebook at 2010 New Markets/ New Social Networking Conference

TOWSON, MD - April 19 2010
- Proximity, a social networking agency, announced today that Katelyn Wilcoxon, Social Networking Analyst, will be presenting at the Burkshire Marriott Conference Hotel in Towson. MD. on Monday, MAY 17, 2010. The topic will be, "Appropriate ads on Facebook increase revenues." Facebook has grasped the attention of the Gen-Y population, hence marketing through Facebook will broaden Businesse's user base and ultimately increase profits.

Since Gen-Y does not use Facebook for the purpose that businesses do, it is important to structure marketing tactics that will appeal to Gen-Y. Facebook provides extensive information on target audiences, below are some examples of ways Businesses can benefit from using Facebook:
  • Facebook provides information on users demographics, age, interests etc. This is a very useful tool for Businesses
  • Facebook has taken the place of other social media such as TV and radio.
  • Allowing users to join Business groups shows the popularity of that Business.
  • Unlimited information on promotions etc, that otherwise would be too extensive to fit into other media advertisements
  • Using a visual language on Businesses pages that appeals to Gen-Y

About Proximity

Proximity is a Gen-Y media strategy group. It's analysts are aware first hand on how to connect with their generation. Because Proximity is associated with Towson University, it has immediate access to Gen-Y Towson students, and expert faculty that specialize in marketing and advertising research.

Proximity provides it's clients with an expert range of services and develops campaigns that can reach all of Gen-Y. Focus group sessions and online surveys keep Business marketers up to date on technology and social trends Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.